Freelance UI & Content Design
Encompass Real Estate Group
Goal: Create a buyer and seller timeline to use in marketing materials to new clients.
Approach:
The first step of my approach was to meet with the Encompass team and determine their goals and requirements for the project, including a deadline [one week].
Requirements:
1 page
2 timelines on the same page
Cohesive story telling components such as copy and graphics
Utilize the brand colors, typography, and logo
I researched the journey of a client and met with a few of outside sources to understand what the friction points were or pieces of the buying and selling experience that worried them most.
From there, I was able to start with a wireframe of a basic timeline and map out visually how two separate journeys could be shown on one page.
Second Iteration
First Iteration
After establishing a first iteration, I met with Encompass to discuss the layout of information, styling, and to give some feedback on they copy they provided in their requirements. I recommended focusing on writing all copy from the user’s experience, removing jargon or decreasing the reading level for more accessibility.
Next, spent more time working through various visual displayings of the timelines and came up with a concept to include a house design in the timeline and a shadow timeline, to build back into the cohesiveness of the brand’s logo. This provided a way for me to show similar stages of the buying and selling process, but in a way that a client could easily follow and would decrease the overall cognitive load of new information.
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